Immersive technology is not just a buzzphrase for Tech-AdaptiKa; It’s at the heart of their business model
After over a year of being stuck at home during this pandemic, most people and organizations have been desperately seeking opportunities to reconnect with others.
The virtual conference world still offers your standard two-way or broadcast connectivity. The possibility of being part of an immersive experience is what caught the attention of Cyprien Durand, the Student Group Coordinator for the Monterrey Institute of Technology in Mexico.
“I was looking for something innovative to engage my students, to motivate them. I found an article online while looking for disruptive technologies and companies.”
Durand was looking for a platform that would host his organization’s official student association welcome event. Only one platform seemed to fit the bill, a Toronto-based technology start-up called Tech-AdaptiKa.
“If a student is only listening, then they are not engaged. To innovative, you need to take them out of their comfort zone.”
Durand and the team at Tech-AdaptiKa worked together to create a customized virtual environment that would allow 260 participants to create their own virtual avatar in an immersive 3D campus environment.
“It was fun working with the Tech-AdaptiKa team, developing ideas and troubleshooting issues. The students enjoyed it too. I really like it when you develop professional relationships you can trust.”
Creating relationships online in a human-centric way is what many technology companies are now rushing to create. Tech-AdaptiKa says that it has been their mission since day one — to remove the distance in distance learning.
“Technology is allowing us to revolutionize and democratize learning,” says the co-founder of Tech-Adaptika, Carrie Purcell. “We are creating unique opportunities to develop meaningful and important interactions in a safe way. The timing is critical.”
Immersive technology has become a buzzphrase for many technology companies. Recently, Zoom announced it is reimagining video conferencing as a virtual office to create the feeling of being in a virtual classroom or boardroom.
Latin America’s largest new media forum, Mediamorfosis, is returning this summer with an immersive reality project after the COVID-19 pandemic saw its cancellation last year.
“I think back to the beginning of the pandemic, and we are now seeing Zoom fatigue. You don’t get the immersive and the interpersonal relationships that are critical to any organization,” says Geneviève Gobeil, Program Coordinator with French for the Future.
Her not-for-profit organization is organizing their annual National Ambassador Youth Forum, or FNJA, using a virtual platform for the second time now. The event gathers 30 young bilingual people, in grades 11 to 12, for five days of workshops and activities in French.
“We transitioned everything online to maintain security and keep our organization’s mission alive. French is not just a language you learn in class, it’s also a culture and a way to live,” says Gobeil.
For her organization’s first virtual forum in 2020, they opted to work with Canada’s fastest-growing technology startup, Tech-AdaptiKa. Whether it is a graduation, a town hall meeting, a conference, or a corporate training session, their virtual event platform is designed to accommodate various types of events with customizable features.
Looking towards the future, Tech-AdaptiKa’s Purcell says their virtual reality platform has the potential to change the world by enabling new types of immersive experiences.